I’ve worked on multiple IMC campaigns targeted to students, faculty and staff at Arizona State University. I’ve described some of them below.
Needlestick Prevention campaign
ASU Environmental Health and Safety identified a lack of understanding for how to handle needles and needlesticks on campus. I wrote and proofed a poster for researchers and the community, wrote an a short piece and developed direct mail to researchers, campus influencers and others who might be exposed to this hazard.
The campaign ran during May and June 2017, reached more than 15,000 subscribers and distributed about 500 posters.
ASU Staff Council, in partnership with ASU Parking and Transportation and ASU University Sustainability Practices, launched a #DayWithoutCars campaign during spring 2018. More than 400 people committed to take sustainable transportation on March 27 and post a selfie on Twitter or Facebook. Participants received Sun Devil Rewards. I wrote email copy, announcement copy, tweets and Facebook posts for the eight weeks leading up to the event.